Pipeline +5 content stages
11 deals active · $42,500 pipeline value · avg 23 days to close
Discovery
Negotiation
Campaign & Content · new delineation
Payment
Closed
Inbound 2
$0 · avg 3d
Rhode Skin
No reply · 8d
Fable Beauty
New inquiry · 1d
Outreach 1
$0 · avg 5d
Lululemon
Draft pitch ready
Negotiating 2
$12K · avg 7d
Nike
$4,500 · counter sent 1h ago
Skims
$7,500 · waiting reply
Contract pending 1
$7,200 · avg 4d
Glossier
$7,200 · DocuSign sent
Contract review 1
$4,800 · avg 3d
La Roche-Posay
Playbook: 4 redlines
Creative briefing 1
$3,200 · avg 2d
Fenty Beauty
Brief received · review by Fri
Content creation 2
$11K · avg 8d
Dior
Shooting Wed · 1 of 3 done
Aime Leon Dore
Draft 1 submitted
In review 1
$2,800 · avg 3d
Ouai
Round 1 feedback rcvd
Approved 0
Ready to go live
Empty
Content live 1
$6,800
Alo Yoga
Live since Fri · 2.1M reach
Analytics sent 0
Report delivered
Empty
Payment pending 1
$6,800
Alo Yoga
Invoice sent · Net 30
Paid 2
$8,200
Sephora
$5,200 · Apr 14
Drunk Elephant
$3,000 · Apr 10
Closed lost 1
Re-engage later
Saie
Budget fell through
Stages added
Creative briefing, Content creation, In review, Approved, Content live, Analytics sent
Bottleneck
Content creation — 8d avg
Forecasted close
$38K by May 15
Win rate (90d)
68%
